Why should I build a datawarehouse? Why do I need to invest on BI?

Well, lets start with basics. Every time you had to recruit a new resource to share the increasing load on your staff, what is the picture you have in mind? An exact clone of the perfect efficient guy X you have with you, who understood the way the company works and feels the direction in which the business went. We know that its not possible as of today to clone people, but what if there was a way the same X you have had a way to do the work he did today in half the time he did today so that in effect he had the time to do twice the work he did today. What if all the associates in your company could do their work in half the time they took today. With rising HR cost today and the huge crisis in getting and retaining brilliant employees this would sound like directly from heaven for CEOs around the world, and has over the past few years which led companies to invest hugely in better and more efficient tools for their employees. Now who among your staff is highest paid most critical of all resources. Its definitely the higher management and analysts who are empowered with the responsibility of making decisions in which the company goes each step. And its these same decisions that make or break the future of a company. For the same reason there are no other employees in your company who need the most intelligent, smart, robust and reliable tools as these people do. This argument alone gives you more that enough reason for any company to pull their act together and building a BI & DWH establishment for themselves. Considering your competition reaching there ahead you and fighting you with a weapon much advanced to your arsenal is a inescapable impetus.